Keywords : Marketing in India

Abstract : What is affiliated marketing, exactly? This kind of online marketing strategy involves an affiliate or publisher promoting a company on their website with an advertisement, and the company pays the affiliate a commission each time a visitor or consumer makes a purchase. Performance marketing and associate marketing are other terms for affiliate marketing. The three main players in affiliate marketing are the advertiser, publisher, and consumer. According to India Brand Equity Foundation, Indian e-commerce is expected to grow at a compound annual growth rate of 27% to reach US$ 163 billion by 2026. Affiliate marketing has already begun in India thanks to the efforts of online merchants like Flipkart, Amazon, Lenskart, etc. It is becoming more and more well-liked in the online marketplace. This study paper aims to examine the acceptability of affiliate marketing in Indian firms and its prospects going forward.

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