Keywords : Disruptive Marketing, social media, Marketing strategies, Key principles, Potential risks

Abstract : In the contemporary business environment, disruptive marketing has emerged as a potent strategy that enables firms to challenge conventional market practices and attain a competitive advantage. Social media platforms have become essential in forming marketing strategies and influencing consumer behavior since the advent of the digital age. With a focus on three main goals, this research paper attempts to investigate how social media helps to enable disruptive marketing. Initially, it provides a thorough exposition of disruptive marketing, its distinguishing features, and its key principles in the current business landscape. Secondly, the article scrutinizes the key elements that facilitate social media to augment the scope and impact of disruptive marketing strategies. Lastly, the study underscores the potential hazards and constraints related to using social media for disruptive marketing. Privacy concerns, negative feedback, and reputation management are among the critical factors that marketers must contemplate while considering a number of variables. Businesses must be able to use social media platforms efficiently for disruptive marketing initiatives. This research article is a conceptual study using secondary data. To accomplish the goal of this study, a thorough review of the literature has been conducted. The foundation for this research is secondary data, which is collected from books, related journals, textbooks, articles, and relevant websites. This study offers important new understandings about how social media plays a role in disruptive marketing, empowering businesses to make knowledgeable decisions and expertly utilize the disruptive potential of social media platforms.

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