Keywords : Mobile Apps, Online Shopping, Digital Commerce, Consumer Behavior, Online Payment.

Abstract : This study investigates consumer behavior in digital commerce, focusing on mobile app adoption and online payment preferences. Through a comprehensive survey of 157 respondents, it reveals that 79.6% utilize mobile apps for online shopping, underscoring their pivotal role in modern commerce. Preferred payment methods include mobile payment apps (38.9%) and bank transf...

Page No : 303-310

Keywords : Blended Teaching, Higher Education, Online Tools, Futuristic Teaching and Learning Approach

Abstract : Universities and colleges are managing their growth and addressing the rapidly developing framework of technology, as well as the expectations of learners themselves; blended teaching has emerged as an effective model for building the educational formats of the future. In this paper, the author seeks to understand what constitutes blended teaching and how it may redef...

Page No : 290-302

Keywords : Curriculum evaluation, higher education, formative evaluation, summative evaluation, curriculum design, teaching methodologies, student outcomes, Tyler’s Objective-Centered Model, CIPP Model, Kirkpatrick’s Four-Level Model, Stake’s Responsive Evaluation Model, educational standards, innovation in education, equity and inclusivity.

Abstract : This research paper explores the significance of curriculum evaluation in higher education, focusing on its role in assessing and enhancing the effectiveness, relevance, and quality of educational programs. It defines curriculum evaluation as a systematic process that assesses the design, implementation, and outcomes of curricula, emphasizing the importance of both fo...

Page No : 278-289

Keywords : Ground water, water quality standards, physico-chemical parameters, Water Quality Index.

Abstract : This study was intended to assess degree of hydrogeochemical contamination of the ground water in and around Godhra campus and the industrial estates. Beginning the financial year 2018-2019 up to the financial year 2020-2021, a comparative study was made to determine the underground well water quality. Surface water samples were obtained from selected stations in diff...

Page No : 269-277

Keywords : - psychoanalysis, literary psychoanalysis, psyche, id, ego, superego, Oedipus complex, repression, conflicted emotions

Abstract : This paper explores the psychoanalytic dimensions of Shakespeare’s tragedies Hamlet, Macbeth, King Lear, and Othello. Using Freud’s theories of the Id, Ego, Superego, and the Oedipus complex, it delves into the subconscious motivations and internal conflicts of key characters. The paper argues that Shakespeare’s portrayal of these psychological elements anticipa...

Page No : 260-268

Keywords : Profitability, Liquidity

Abstract : Profitability and liquidity position is more important of every companies. Here researcher analysed to component profitability and liquidity from the financial statement. Research focused on selected 5 hospitals for the year of 2018-2019 to 2022-2023. The data has been collected from various secondary sources of selected hospitals and analysed by ratio analysis and s...

Page No : 251-259

Keywords : Blockchain Technology, Banking Security, Cryptography, Decentralization, Smart Contracts, Cybersecurity, Financial Transactions, Fraud Prevention, Data Integrity, Identity Verification.

Abstract : In the era of rapid technological advancements, the banking sector faces evolving challenges in securing sensitive financial transactions and maintaining the trust of its clientele. This review research paper explores the transformative potential of blockchain technology in revolutionizing banking security. By delving into the core principles of blockchain and its dec...

Page No : 233-250

Keywords : Narcotic Drugs

Abstract : Substance use is universal with a scope of substances being manhandled the world over. India has an enormous purchaser base of various substance victimizers. This has serious repercussions regarding dismalness and mortality. In India, the Narcotic Drugs and Psychotropic Substances Act, 1985 (NDPS) gives the system to illicit drug use control in the India. A few peculi...

Page No : 226-232

Keywords : Disruptive Marketing, social media, Marketing strategies, Key principles, Potential risks

Abstract : In the contemporary business environment, disruptive marketing has emerged as a potent strategy that enables firms to challenge conventional market practices and attain a competitive advantage. Social media platforms have become essential in forming marketing strategies and influencing consumer behavior since the advent of the digital age. With a focus on three main g...

Page No : 209-225

Keywords : કૃષિ વ્યવસ્થા

Abstract : આપણે સાહિત્યિક અને પુરાતત્વીય પુરાવાઓ બંને પરથી ગુપ્તકાળ વિશે જાણીએ છીએ. ઇ.સ 319 થી ઈ.સ.550 સુધીનો સમય “ગુપ્તકાળ” તરીકે ઓળખાય છે. આ સમયે, ગુપ્ત શાસ�...

Page No : 204-208

Keywords : literature, environment, ecological, climate change, hostile, crisis, survive

Abstract : Since prehistory, literature and the arts have been drawn to portrayals of physical environments and human-environment interactions. In adopting a new ecological worldview, it is necessary to generate environmentalist social change in response to ecological crisis. The geopolitical map is in the midst of rapid change. The ecological crisis sends us back to a general c...

Page No : 196-203

Keywords : પશુપાલકોના આર્થિક વિકાસ, સહકારી ડેરી ઉદ્યોગ ની ભૂમિકા

Abstract : ભારતની અર્થવ્યવસ્થાના વિકાસમાં ઉદ્યોગને કાચો માલ પૂરો પાડવામાં ખેતી અને પશુપાલન મહત્વનો ભાગ ભજવી રહ્યા છે. પશુપાલન ક્ષેત્રે દૂધ ઉત્પાદન એ ...

Page No : 190-195

Keywords : Marketing in India

Abstract : What is affiliated marketing, exactly? This kind of online marketing strategy involves an affiliate or publisher promoting a company on their website with an advertisement, and the company pays the affiliate a commission each time a visitor or consumer makes a purchase. Performance marketing and associate marketing are other terms for affiliate marketing. The three ma...

Page No : 183-189

Keywords : Globalization , Foreign exchange , Asia continent , Indian Diaspora , change,

Abstract : Globalization has accelerated the process. Due to this process the proportion of foreign countries is increasing. There was a religious belief in Indian society that` cross the coast or cross the sea and do not go abroad `, especially due to such beliefs, people avoided going abroad. Over time, such religious beliefs and ideas changed. In recent times due to the mobil...

Page No : 178-182

Keywords : Social Media and Technological Trends

Abstract : In the school education system, learning and teaching model has recently undergone a drastic change. The ways and methods used for teaching the students at different levels of education, like primary, secondary and college level have undergone a sea change from what it was few decades ago. Numerous changes have been observed in the way education is being imparted and ...

Page No : 168-177

Keywords : શૈક્ષણિકપાઠોના આયોજનની ગુણવતા,સ્વ-માર્ગદર્શન કાર્યક્રમની રચના

Abstract : કોઈપણ કાર્ય કરતાં પહેલાં તેના અંગે પૂર્વવિચારણા કરવામાં આવે તો તે કાર્યનાં અપેક્ષિત પરિણામો પ્રાપ્ત કરી શકાય છે. આ પૂર્વવિચારણા એટલે આયોજન...

Page No : 163-167

Keywords : Liquidity, Mergers and Acquisitions, Union Bank of India, CAMELS Model.

Abstract : Indian banks play a key role in the country`s money system. They boost the economy`s ability to grow and do well. But Indian banks have faced big problems over time. These include going broke being weak, and dealing with shaky markets. The CAMELS system rates how strong a bank is. It looks at six things: how much money the bank has, what it owns how it`s run, what it ...

Page No : 149-162

Keywords : Financial Performance, growth, revenue, stakeholders

Abstract : Financial performance is one of the most important metrics used to assess the financial well-being and development of any corporate organization. Financial performance describes the efficiency with which income is generated from the capital invested in the business. It demonstrates how successfully the business utilizes its assets to maximize its return. It represents...

Page No : 141-148

Keywords : શ્રમ, અસંગઠીત ક્ષેત્ર, કામદારોની સમસ્યાઓ, કાયદાઓ અને યોજનાઓ

Abstract : અસંગઠીત મજૂરો અને તેમનું જીવન લઘુતમ ધોરણોથી નીચે જીવે છે. તેમાં કોઈ શંકા વિના તે સ્પષ્ટ છે. ઘણા અનૌપચારિક કામદારો તેમની રોજીંદી જરૂરિયાતોને ...

Page No : 134-140

Keywords : માટીથી ગયાં એટલે રાક્ષસી જેવા થયા?

Abstract : જ્યારે માનવજાત માટી સાથે જીવન જીવી રહી હતી અને આજે જે જીવન જીવે છે તેમાં શ્રેષ્ઠ જીવન ક્યું? શા માટે? તેની સમીક્ષા આ સમસ્યાત્મક નિબંધમાં સંવે�...

Page No : 128-133

Keywords : પરિવર્તન અને શિક્ષણ

Abstract : સામાજિક પરિવર્તનનાં સાધન તરીકે કેળવણીની કેટલીક મર્યાદાઓ નડે છે. શિક્ષણમાં રાજકારણનો પ્રવેશ, પરીક્ષાલક્ષી કાર્યક્રમો, પરિવર્તન પ્રક્રિયા ...

Page No : 120-127

Keywords : Liquidity, Profitability, Net profit Ratio, Return on capital, Current- ratio, Quick ratio, Petroleum Companies.

Abstract : In this study Analyse the financial analysis of petroleum companies in India. In order to study the financial strength and profitability of selected Indian petroleum companies, this study was performed. From 2019-20 through 2023-24, the top five listed firms by Market Capitalization are Reliance Industries Ltd., Oil and Natural Gas Corporation (ONGC), Petronet LNG, Oi...

Page No : 112-119

Keywords : સામાજિક વૈયક્તિક, વૈયક્તિક સેવાકાર્ય, સમાજકાર્ય પધ્ધતિ, સમસ્યાઓ, કાર્યપદ્ધતિ

Abstract : માનવ - સમાજમાં આધી - વ્યાધિ અને ઉપાધિઓ હંમેશા જોવા મળે છે. એ જ રીતે સામાન્ય માનવીના જીવનમાં મુશ્કેલીઓ અને મૂંઝવણો હોય છે. પ્રત્યેક સમાજ તરફ ...

Page No : 106-111

Keywords : Viksit Bharat 2047, Development, Sustainability, Transformation, Vision

Abstract : The government of India is steadfast in its goal to make the country urban by the year 2047, which marks the centennial of its independence. This goal is embodied in Viksit Bharat@2047. covering a wide range of development aspects, including social progress, environmental sustainability, economic success, and efficient government. This vision highlights the pivotal mo...

Page No : 97-105

Keywords : કાલિદાસની કૃતિઓમાં રાષ્ટ્રદર્શન

Abstract : સંસ્કૃત સાહિત્યના મહાન કવિ કાલિદાસ સંવેદના અને પ્રાકૃતિક કૃતિના જ્ઞાતા છે, ભારતીય સંસ્કૃતિના અનવદ્ય જ્ઞાતા છે. એમ કહી શકાય કે કાલિદાસનું �...

Page No : 91-96

Keywords : Creative Thinking, Teaching of English, Strategies

Abstract : Every individual possess the ability to think, yet specific ways of thinking are learned. In learning, thinking has a unique role. Higher cognitive results can be accomplished by applying thinking during learning, depending on the cognitive process used. In light of this, it is claimed that creative thinking plays a part in giving learning purpose and fostering both r...

Page No : 82-90

Keywords : Education, Ancient, Curriculum, Educational Institute

Abstract : Education serves as a fundamental platform for shaping and preparing the younger generation for the future, providing essential knowledge and skills crucial for employability. The Indian education system is distinctive globally, evolving significantly from ancient to modern times. In ancient and medieval periods, education aimed at preparing students to adapt and thr...

Page No : 76-81

Keywords : ગણિત વિષયની શૈક્ષણિક સિદ્ધિ

Abstract : પ્રસ્તુત અભ્યાસમાં દશમાં ધોરણના વિદ્યાર્થીઓની ગણિત વિષયની શૈક્ષણિક સિદ્ધિ પરનો અભ્યાસ કરવાનો હોવાથી શિક્ષક રચિત સિદ્ધિ કસોટીનો ઉપયોગ કર�...

Page No : 72-75

Keywords : North Gujarat region, online shopping behavior, e-commerce platforms, and consumer preferences.

Abstract : The purpose of this study is to investigate North Gujarat region consumers` preferences for several e-commerce platforms. Understanding local consumer behavior is essential for firms to effectively modify their strategy in light of the rapidly expanding digital marketplaces. The study looks into things like product variety, cost, user experience, and confidence in onl...

Page No : 62-71

Keywords : Marketing Techniques, Consumer Behavior, Food Industry, Banaskantha District, Consumer Engagement, Sales Strategy

Abstract : The vast array of culinary customs of India, a nation including multiple states and regions, is an implicit reflection of its unique culture. The custom of Indians enjoying home-cooked meals is one that is both individually and religiously supported. However, there has been a modest change in the way that urban Indian households consume food throughout time as a resul...

Page No : 49-61

Keywords : customer attitudes, factor analysis, and sustainable food.

Abstract : Since sustainable food consumption is a top policy priority for the new century on both the national and international agendas, there has been a noticeable increase in attention to this topic during the past ten years. However, there is still a lot to discover about the attitudes and shopping patterns of consumers with regard to sustainable food. Examining the factors...

Page No : 35-48

Keywords : કવિતાનો આસ્વાદ

Abstract : કવિતાનો આસ્વાદ કેવી રીતે કરવો-કરાવવો એ શીખતાં પહેલાં કવિતા એટલે શું એ સમજવું આવશ્યક છે. કવિતાની વ્યાખ્યા આપવાના અસંખ્ય પ્રયત્ન થયા છે. પ્રત્...

Page No : 29-34

Keywords : અકૂપાર

Abstract : ગુજરાતી સાહિત્યમાં ભાષા એને બોલી એકબીજા સાથે અભિન્ન રીતે જોડાયેલા છે. ભાષા એ બોલીમાં પણ પ્રયોજાય છે. બોલીથી ભાષામાં લાલિત્યપણું અને લવચિકત�...

Page No : 21-28

Keywords : IT Companies, T-test, financial performance, Ratios

Abstract : Information Technology is one of the sectors in the world that is expanding the fastest. This research paper is based on a comparison of TCS and Infosys’ financial analysis. The financial results of TCS and Infosys are analysed and contrasted using a t-test and graph. Secondary data from yearly reports, websites and publication served as the foundation for this inve...

Page No : 13-20

Keywords : ChatGPT, AI, Accounting, Open AI, Chat generation.

Abstract : Nowadays, two phenomena are spreading fast in the field of technology; Chat GPT and AI. They are not limited to one field but open out to all other different professions and occupations. The advent of Artificial Intelligence (AI) and ChatGPT has precipitated a transformative shift in the accounting profession, bringing both significant benefits and notable challenges....

Page No : 01-12